case studies

Three case studies. Two are clients. One is us.

Both start from a founder with a real product and no sales motion. One is finished enough to show numbers. The other is still running, and we publish it that way.

client / published

A technical founder repositioned ClickHome in eight weeks flat

James Selleck, ClickHome Construction Software. A major recurring renewal landed along the way.

read the case study

client / published

From a Facebook ad with zero conversions to a system that explains what UpScale sells

David Cordover, UpScale Solutions. A one-line position, a priced offer ladder and a new website.

read the case study

signalrev / open, work in progress

46 deals, none from outbound

signalrev ran its own diagnosis in September 2026. The fix is live. The result is not in yet.

read the case study

04 / next step

Want the same approach on your pipeline?

Thirty minutes on where your sales motion stands today. If there's a fit, we scope from there. Every call is with me, Richard.

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see also: presence · inspection · how it works