Most revenue advice comes from people who have studied it. I built it.

Not metaphorically. I spent the first part of my career as a software developer and delivery lead, writing systems, running delivery programmes, and managing clients across Australia, the UK, and the Middle East. Selling was part of it before I named it as such. Miller Heiman at Mercer, before most delivery people had heard of it.

The full shift came at Apptio, where I took an EMEA sales director role and selling became the whole job. That is where the methodology moved from background discipline to daily practice. SPIN Selling. Helping Clients Succeed. Miller Heiman. Solution Selling. Not as a library to read about. As the framework you use on Tuesday morning to prepare for a call.

What I kept seeing, at Apptio and then across five organisations after, was the same gap. Not a personnel problem or a product problem. A system problem: no clear buyer definition, no repeatable way to reach the right person, no rhythm to improve from. The sales motion lived in the founder's head, and it stayed there.

signalrev is what I built from that pattern. A revenue operating system for b2b tech founders who have traction but not consistency.

One conversation tells us both whether this is worth pursuing.