01 / the writing

Articles

Writing on revenue, pipeline, and the founder-led sales motion — one question at a time.

When signalrev would be the wrong purchase

If you want someone to take permanent ownership of sales, signalrev will disappoint you. I work with B2B founders who want their business to keep selling without depending on them.

October 11, 2026

Article cover: Review the deal, test next week, or the deal stays unchanged

Your deal-review prompt needs a next-week test

A deal review can give you a useful answer and leave the deal unchanged. I work with B2B founders who still own their sales.

October 4, 2026

signalrev article cover: knowing who to call isn't a next step

A Complete ICP Framework Is Worthless Without a Motion

A framework can tell you who to sell to and still leave you with no sale. Knowing who to call does not tell you what to do next.

September 27, 2026

signalrev article cover: no instrument in 420,000 words

The word that was missing from 400,000 words of sales advice

Four competitor sites, around 420,000 words of published method, and not one occurrence of the vocabulary you would need to check whether a single deal is real.

September 20, 2026

signalrev article cover: installed, not adopted

The founders who won this year didn't adopt more. They installed once.

Adoption and installation look identical on the invoice. In behaviour they are opposites, and the market spent a year proving it.

September 12, 2026

signalrev article cover: a record you don't read is a diary

Four weeks of answers, and nobody has read them back

Four weeks into a weekly review you will have four entries, and almost nobody reads them back. A record you do not read back is a diary.

September 6, 2026

signalrev article cover: the question is free, the answer isn't

You already ask the question. Nothing catches the answer.

Every founder I work with asks the right question at least once a month. Almost none of them can tell me what the answer was six weeks later.

August 30, 2026

Half the pipeline. More revenue.

Volume is a tax past a point. How one founder archived half his pipeline and had his best two quarters.

August 23, 2026

02 / one next step

Book a call to see if there's a fit

Thirty minutes, a first look at where the gap might be. Every call is with me, Richard.

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