step 2 · get seen
LinkedIn Presence & Authority turns your own name into an inbound channel: a profile that reads as a commercial surface and a content system that keeps producing, building toward a position you own in your category. What that inbound turns into depends on your model — clients for some, partnerships and referrers for others, and often both.
book a callThis route is for the founder who says, in their own words, "I need partnerships and thought leadership to bring inbound in." Your profile reads like a CV, so the people who look you up leave without acting. Your posting comes in bursts, a strong week followed by three quiet ones, and none of it compounds into anything. Buyers and partners cannot tell in ten seconds what you stand for, so the introductions and enquiries that should be arriving never do.
Three things you walk away holding, each a real artefact you can use, not a slide.
Sign-off is behavioural, not a handover. It is done when a cold on-ICP founder can tell your live profile is for them within 30 seconds.
You leave with more than a profile and a content plan: you leave with a writing skill built in your own voice. Your voice.md — the rules and patterns pulled from how you actually talk — loads into your own Claude or equivalent, so every post, comment and message your AI drafts afterwards sounds like you, not like AI. The presence keeps producing in your voice long after the sessions end.
Your profile becomes the commercial surface a buyer or partner reads first, framed so that within ten seconds someone can tell what you do and whether you are worth an introduction. Behind it runs your content system: a repeatable way to produce posts on your category's live questions, so your output holds a line instead of appearing in bursts and going quiet. Over the engagement this builds toward a defined category strategy, where the position you have been signalling becomes one you hold and defend, the point at which presence turns into authority rather than visibility.
What the inbound becomes is a function of your model, not ours to assume: a founder selling direct sees enquiries and clients; a founder who runs on channel sees partnerships and referrers surface; many see both.
Mechanical (lean). You are naming the output you want (a profile, a content engine, a category presence), a clear enough brief to start building from, rather than a symptom we would need to trace back to its cause first.
This is the LinkedIn half of the presence layer. It pairs with the Website, the other half of your presence, feeds a category-strategy layer downstream, and runs alongside the sales system.
The founder. It is your profile and your voice, so you make the calls on it. We build, you confirm and apply.
Three weekly sessions, about three weeks. The £1,500 is fixed for the work, not billed by the session. This assumes your positioning is already locked, so the profile and content are a translation of it rather than a fresh diagnosis.
We run these about a week apart on purpose, so each piece gets tested against your real world before we build the next on top of it. If you already have one of these under control, we do not run that session for the sake of it, and the shape flexes down. Working this way keeps the work sharp and built around where your business actually is, not where a plan assumed you would be.
The Category Strategy offering, where the position you have been signalling becomes one you own and defend — the senior next step once your presence has run long enough to read. It pairs with the Website for one coherent presence (£3,000 the pair) and runs alongside the sales system, which works the deals once they arrive.